Comments on: Should a brand always be consistent? http://www.freddesign.co.uk/2010/02/archive/should-a-brand-always-be-consistent-looking-at-the-new-mtv-logo/ Sun, 22 Jan 2012 10:02:29 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: admin http://www.freddesign.co.uk/2010/02/archive/should-a-brand-always-be-consistent-looking-at-the-new-mtv-logo/comment-page-1/#comment-1848 admin Tue, 23 Feb 2010 22:03:31 +0000 http://www.freddesign.co.uk/?p=616#comment-1848 Thanks for the comments guys. Michael, I agree, this is something MTV have done to great effect whilst still maintaining their brand feel. And the logo has always been recognisable despite its different formats. Klaus, the two are a bit of a stretch I admit. I think they are both really interesting though and wanted to draw on comparisons. Besides a brand is not just defined by its mark but the entire essence of the brand itself. That is the part I wanted to look at in this article. Thanks for the comments guys. Michael, I agree, this is something MTV have done to great effect whilst still maintaining their brand feel. And the logo has always been recognisable despite its different formats.

Klaus, the two are a bit of a stretch I admit. I think they are both really interesting though and wanted to draw on comparisons. Besides a brand is not just defined by its mark but the entire essence of the brand itself. That is the part I wanted to look at in this article.

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