Category Archives: Articles

Following on from my recent post on hierarchy I wanted to write something on the rule of thirds. Dating back to the 18th century it has been a guide if you will, to provide harmonious balance and composition within design. … Continue reading →

Design can be a very complex exercise be it web or print. Its a bit like a puzzle. You have lots of information and you need to decide how to best fit it all on the page. Generally the best … Continue reading →

Fred Design started as a typographic blog. Now that we have been operating as a fully functional design agency for 6 months now, we thought it would be a good time for a brand refresh. So this was the new … Continue reading →

Recently, head designer Roger Chasteauneuf was asked to record a seminar/brainstorm in a creative fashion for brand consultancy promise. The idea is, that participants can see their ideas displayed at all times and see them being written down as expressed … Continue reading →

This post continues the past masters series here at fred where we look at past artist/designers who have influenced graphics. This week we look at the work of Theo van Doesburg from the 1920s, whose work was influential to minimalist … Continue reading →